Last night the collaboration between Sonia Rykiel and H&M was revealed to fashionistas and celebrities such as Kate Bosworth, Eva Herzigova and Nadja Auermann in a magical world in Paris.  One of the city’s most famous buildings, The Grand Palais, was transformed into a Parisian fantasy land for 2,000 specially invited guests. Amongst them was designer Jean Paul Gaultier, and photographer Ellen von Unwerth.  Before arriving at the piece the resistance, a recreation of Saint Germain, the spiritual home of Sonia Rykiel, guests had to walk through and enchanted forest.
Seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which debuts in around 1500 H&M stores worldwide from December 5, as well as the knitwear collection for women and girls, which arrives in around 200 stores on February 20, 2010.